Last updated: September 25, 2024
We envision a world with zero crashes, zero emissions and zero congestion. To achieve this bold vision, evolve our vehicles, and create safer experiences for you and others, we collect information about you and the world around you that we need to power the products and services we offer, to improve your experience in your vehicle, and to advance future technologies like electric vehicles and autonomous driving.
We are committed to providing you with a trusted experience and respecting your privacy when it comes to personal information. When we say Personal Information, we mean information that identifies, relates to, or could reasonably be linked to you.
This Privacy Statement includes details about:
De-identified data: We may use privacy-enhancing and technical protection measures like de-identification to prevent data from being reasonably associated with you or your vehicle. When we de-identify data, we take reasonable steps to help ensure that the de-identified data is not re-identified and require the same commitment from any third parties to which we disclose de-identified data. De-identified data is not Personal Information.
GM affiliates: Our Privacy Statement covers Personal Information that GM collects online and offline across all GM brands of products, services, websites and apps. When we say GM, we mean General Motors Holdings LLC and its affiliates based in the United States. These include brands like Cadillac, Buick, GMC, Chevrolet, OnStar, Envolve, ACDelco, Car Bravo, and Future Roads.
Additional Information for California Consumers: This supplements the Privacy Statement for California consumers and is available here.
Washington Health Policy: Our Washington Health Policy supplements this Privacy Statement and is available here.
Certain GM affiliates: This Privacy Statement does not apply to products or services offered by GM Financial, General Motors Insurance, or Cruise. Please review their privacy statements available on their websites.
GM dealers: Dealers that sell or lease GM vehicles are separate legal entities from GM with their own privacy practices. This Privacy Statement does not apply to any GM dealer and its collection, use, or sharing of Personal Information. We encourage you to contact your GM dealer if you have questions about its privacy practices.
Third-party services: Through the use of GM products and services, you may be able to access third party services, applications, and websites not offered or controlled by GM. These may be available to you on your vehicle, such as your carrier data plan, navigation services, or apps available to download such as through an app store on your connected vehicle. We recommend that you review the privacy disclosures and permissions of these third-party services before using them or providing Personal Information to them. Unless otherwise expressly stated by GM, this Privacy Statement does not apply to your use of these third-party services or any Personal Information third-party services may collect, use, or disclose.
GM employees and candidates for employment: Candidates for employment at GM have a separate privacy statement and should visit https://search-careers.gm.com/en/privacy/ to learn more. Current and former GM employees can find the privacy statement applicable to their relationship with GM on the company intranet site or via their human resources representative.
GM offers a variety of products, apps and services. GM may collect Personal Information directly from you or automatically through your interaction with our products or services or we may receive Personal Information from: dealers, licensors, service providers, business partners, advertising platforms or third-party sources. For example, GM collects Personal Information about you when you:
We may combine information that we receive from various sources, including third-party sources, with information you provide and use or disclose it for the purposes identified in this Privacy Statement.
The types of Personal Information that GM collects about you when you interact with us include:
GM may use tracking technologies, such as cookies and pixel tags, on our websites, applications, email messages and advertisements, sometimes across devices, to gather information about your visit, such as your activity in our Vehicle Mobile Apps, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit.
The tracking technologies we place in our emails help measure the effectiveness of our email campaigns by identifying the individuals who open or act upon an email message, when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email, and any URL accessed through our email message.
We use and disclose the information collected by these tracking technologies, in some cases together with other information that we collect online and offline about you, for the purposes described in this Privacy Statement, including to help us reach you on third-party advertising networks. The third-party advertising networks and other businesses who operate some of these tracking technologies may also compile information about you that is used to personalize ads delivered to you on third-party websites.
Vehicles are required to include EDR systems that capture details in the event of an accident. GM does not collect Personal Information from your vehicle's EDR system without your consent. For additional information about EDR data, please see your owner's manual.
The Personal Information GM collects may be used for the following purposes:
Products and services
Communication, marketing, and advertising
Purchasing, rewards, and incentive programs
Web and account features
Safety, compliance, and legal
Connected vehicle Personal Information uses
When you enroll in OnStar, GM may use Driver Behavior Information, precise Geolocation Information, and Camera Images for the limited purposes outlined below.
Driver Behavior Information
We use Driver Behavior Information for the following categories of limited purposes:
Precise Geolocation Information
We use precise Geolocation Information for the following categories of limited purposes:
Vehicle Camera Images
We use vehicle Camera Images for the following categories of limited purposes:
We may disclose the Personal Information we collect about you to our affiliates and the categories of third parties listed in this section. Some of these disclosures may qualify as “sales” under some state laws.
Disclosures
We may disclose Personal Information within GM, including to GM affiliates. We also may disclose Personal Information to the following categories of third parties:
Disclosures that may qualify as "sales"
We may disclose the Personal Information listed below to the following categories of third parties which may qualify as “sales” under some state laws:
Connected vehicle Personal Information disclosures
When you enroll in OnStar, GM may disclose Driver Behavior Information, precise Geolocation Information, and Camera Images collected from the vehicle for the limited purposes outlined below.
Driver Behavior Information
We may disclose Driver Behavior Information collected from connected vehicles to our affiliates and categories of third parties for the following limited purposes:
Precise Geolocation Information
We may disclose precise Geolocation Information collected from connected vehicles to our affiliates and the following categories of third parties for the following limited purposes:
Vehicle Camera Images
We may disclose Camera Images collected from connected vehicles to our affiliates and the following categories of third parties for the following limited purposes:
The nature of our connected vehicles means that there may be circumstances where you might let someone else use a product or service that we provide to you (for example, you enrolled your vehicle in OnStar and then let someone else drive the vehicle). It is important that if you do let someone else use one of our products or services that you inform them of this Privacy Statement and of the privacy choices that you have made.
If you sell or otherwise transfer your vehicle, we strongly encourage you to delete all Personal Information (such as contacts, address searches, saved map addresses, or preferences) from the vehicle and contact us to transfer or cancel your account. If you do not delete this Personal Information, it may remain in the vehicle and may be accessible to future users of the vehicle. For instructions on how to delete Personal Information from your vehicle, please refer to your owner's manual.
GM uses Personal Information to market and communicate with you. You can adjust these preferences or access and update your details as described below.
i. Marketing and communications preferences
Communications with you may be via mail, telephone, e-mail, text message, and other electronic messages, through the in-vehicle infotainment or OnStar system or via our websites and applications. Texting with GM is subject to the GM Consolidated Texting Policy (Texting Policy), available at gm.com/texting-policy. To opt out of receiving text messages from GM, you should follow the opt-out instructions in that specific text message program or visit our Texting Policy for more information. If you have opted in to any of our text message programs and you later decide to change your phone number or cancel your phone plan you should immediately optout of any text message programs and re-opt in with your new phone number if you wish to continue to receive text messages from GM. This will help us ensure we continue to honor your preferences and text the correct phone number.
If you do not want to receive marketing communications from GM, please visit our Consumer Preference System website at https://www.gmcontactpreferences.com. This will allow you to opt out of communications or to change previously submitted opt-out preferences. You can also call 1-866-MYPRIVACY (1-866-697-7482) to opt out of direct mail communications, as well as telephone and email communications, or to change previously submitted opt-out preferences.
When you opt out of receiving marketing communications from GM, Personal Information about you may still be used for the other transactional and service-related purposes described in this Privacy Statement (such as vehicle support and service).
To unsubscribe from a particular email newsletter or other communication (such as My GMLINK Service Reminders), you should follow the instructions in the email or on a related website.
ii. Targeted advertising
Our ad networks may offer ways to adjust your preferences for online behavioral advertising, including the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising (www.AboutAds.info). If you do not wish to receive personalized advertising or content from us while visiting non-GM websites, you may click on the AdChoices icon or link located at the bottom of our websites, where available, to learn more about the companies GM uses for personalized advertising or by visiting the Digital Advertising Alliance’s Opt-Out page for instructions on how to opt out. Opting out of personalized advertising will not opt you out of all GM advertising, but rather only those GM advertisements that are personalized to your interests by the companies GM uses to display advertising on non-GM sites. After opting out of personalized advertising, you may still continue to see GM advertisements on non-GM websites based upon your interactions with the non-GM websites on which our advertisements appear.
iii. Access and update your account and contact information
You can access your online account to view or update Personal Information about you in that account. You may also contact us, as provided below, to learn about how to access, review, correct or update the Personal Information about you in our records. We may need to retain certain Personal Information for recordkeeping purposes, to complete any transactions that you began prior to your request, or for other purposes as required or permitted by applicable law.
You may contact us, as provided below, to learn about how to update your mail, email or telephone information. Please call one of the following Customer Assistance Centers that is specific to your vehicle:
For inquiries about how the Personal Information you submit to the Investors portion of GM’s website or to GM Stockholder Services is handled, please call 1-313-667-1432.
You may update My GM Rewards Cards contact information, such as name, address, phone number and email address, by logging onto the Account portion of the website listed on the back of your card. You can refer to the back of your credit card for customer assistance phone numbers for your account needs. You may withdraw from participation in the My GM Rewards program at any time by contacting a My GM Rewards Member Support Specialist at 1-844-764-2665. If you have a question or concern about the privacy practices of the My GM Rewards Cards or the My GM Rewards Card websites, please contact us by sending an email from the Contact Us section. For a complete description of the most current eligible transactions, benefits and participating companies, as well as details on earning and redeeming points, go to https://experience.gm.com/rewards.
Depending on where you live, you may have certain rights related to Personal Information about you. To exercise the rights described below, or to see what rights may be available in your state, please submit a verifiable consumer request to us by either:
We do not accept consumer privacy requests made by email.
Privacy rights
The privacy rights available to you are based on the state in which you reside. These rights may include:
Processing expectations
We do not discriminate against consumers who exercise these rights. We take reasonable steps to respond to all requests and will work to process your request in accordance with the laws that apply where you reside. Our processing time may vary, and in some cases, we may require up to 45 days to process your request. We may retain the Personal Information you submit with your request for as long as required or permitted by applicable law.
Authorizing an agent
You may be permitted by law to authorize someone else to act as your agent to exercise some of your privacy rights on your behalf. In such cases, your authorized agent must provide documentation supporting his or her authority to make this request on your behalf. In some cases, we may also require you to verify your identity directly with us and confirm the request before we will process it.
Further information about how to submit this request and the documentation we require to support it is available within our U.S. Consumer Privacy Request Form at consumerprivacy.gm.com. Your authorized agent can also contact us at gm.datacompliance@gm.com to request a copy of our Authorized Agent Form and to submit this request on your behalf. Documentation supporting your authorized agent's right to submit this request on your behalf, such as a copy of our Authorized Agent Form signed by you or a Power of Attorney, must be submitted with this request. If this request is submitted over the phone, your authorized agent will be asked to email supporting documentation to gm.datacompliance@gm.com.
Verifying your request
For your protection, we take reasonable steps to verify all requests before they are processed. This may include, for example, a request from us for you to confirm your identity, to validate documents you submit to us, to verify your authority to make the request, or for other purposes. In all cases, we reserve the right to deny your request in accordance with applicable law if we cannot verify you or your authority to make the request.
If we decline to take action regarding your request, you may have the right to appeal. Please contact us at gm.datacompliance@gm.com if you would like to submit such an appeal.
Global Privacy Control
Our websites respond to the Global Privacy Control (GPC) signal when we detect that it is enabled on the particular web browser used to access our websites. We respond to your web browser's GPC setting each time you visit our websites. When we detect the GPC signal, we honor this as your request to opt out of “sales” and certain types of targeted advertising at the web browser-level by turning off data collection by some website cookies and tracking technologies. We will not honor a prior web browser setting if you disable GPC in the web browser used to access our websites between visits to our websites, or if you later visit our websites from different devices or browsers that does not send the GPC signal. More information on how to use the GPC signal, including supported browsers, is available at https://globalprivacycontrol.org/. At this time, we do not honor “Do Not Track” signals if enabled in a web browser.
We maintain reasonable technical, administrative, and physical security and confidentiality measures designed to help protect Personal Information from unauthorized access or use. We also require (other than in certain emergency situations) third party service providers acting on our behalf or with whom we disclose Personal Information to provide similar security and confidentiality measures. Learn more about cybersecurity at GM by visiting https://gm.com/cybersecurity.
We may keep the Personal Information we collect for as long as necessary for the purposes described in this Privacy Statement. Where required, we will de-identify or dispose of the Personal Information we collect when we no longer need it for the uses described in this Privacy Statement.
GM websites and other online services do not target or knowingly collect any Personal Information from children under the age of 13.
When GM and its affiliates in the United States, including OnStar, (GM U.S.), receive Personal Information from GM and affiliates outside the United States, (Non-U.S. Companies), we comply with applicable legal requirements providing adequate protection for the transfer of Personal Information to third countries.
We may store Personal Information in the United States, the European Economic Area (EEA), and other locations where we or our service providers maintain servers. With respect to such transfers from the EEA to the United States and other non-EEA jurisdictions, we implement standard contractual clauses and other mechanisms to protect such data.
Individuals that use products or services offered by Non-U.S. Companies may wish to raise any privacy questions with such company directly, including filing any requests to access customer data or exercise other privacy rights. Each Non-U.S. Company has a separate privacy statement that you can find by visiting its website. Individuals may also raise questions with GM U.S. using the contact details below.
In addition, anonymized and aggregated data from Non-U.S. Companies are shared with GM U.S. to evaluate or research the safety, quality, usage, and functionality of vehicles and services; to provide Non-U.S. Company customers with vehicle support and services; and to ensure accurate customer records and maintain customer relationships. Personal Information is also shared with GM U.S. in order to contact Non-U.S. Company customers about their vehicle or the services, or for marketing purposes, but only if the individual has opted in to receive marketing communications.
If you have concerns or questions regarding GM's consumer privacy practices or this Privacy Statement you may contact us at 1-866-MYPRIVACY (1-866-697-7482). You may also contact GM Privacy by mail at Attn: GM Privacy, P.O. Box 1027, Warren, Michigan USA 48090-1027 or by email at privacy@gm.com.
We may amend this Privacy Statement from time to time. In some cases, we will notify you of this change by posting a new effective date at the top of this Privacy Statement and your continued use of our products and services covered by this Privacy Statement will mean you accept the changes. When there is a material change to this Privacy Statement, then we will notify you as required by law, such as by email or through a notice on the applicable website.